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What does cuemarc do?

cuemarc shows how your brand is represented in responses from AI systems like ChatGPT, and Perplexity and gives you the tools to actively shape that representation through targeted initiatives.

Why does this matter now?

According to Gartner, by 2026, around 25% of search queries won’t go through traditional search engines anymore. People will turn to AI-Interfaces instead. If your brand isn’t visible or is shown incorrectly you lose relevance exactly where opinions are being formed.

How is this different from SEO or social listening?

SEO looks at rankings. Social listening counts mentions. But LLMs go further: they combine content, interpret meaning, and form the story of your brand. This can’t be controlled with keywords or buzzwords. It requires a clear owned and earned media strategy. That’s why we believe: this belongs in the hands of Corporate Communications.

What kind of content matters for AI?

Content that is clear and credible. We help you develop and position exactly that. Strategically aligned, on-brand, and ready for AI.

Can you really influence what LLMs say about a brand?

Yes. LLMs generate answers based on existing content. If you steer your owned and earned media based on our insights, you increase the likelihood that your brand narrative appears correctly in AI-generated responses.

Who is this for?

For anyone shaping brand perception, from Corporate Communications, PR to Marketing. Because AI is rapidly becoming the most important channel for information and opinion building.

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