Meet Your New Team Member: The LLM Channel Owner

Every generation of communicators has faced a turning point:
Press teams learned to manage visibility and trust through journalists.
Digital and social teams learned to manage it through algorithms and feeds.
And now, a new channel has entered the mix, one that speaks fluent AI.

Now, communicators are stepping into a new environment. One where machines write the first draft of your reputation. It’s a space that calls on the very strengths corporate communications has always mastered: visibility, reputation, and content that moves audiences.

So while there is a new channel in town to be managed, the responsibilities of Corporate Communications haven't changed.

The LLM Channel Owner. A New Role in Corporate Communications

We believe every corporate communications team will soon have one: an LLM Channel Owner.
A dedicated expert for managing how a company shows up in AI-driven environments.
Part strategist. Part analyst. Part storyteller.

They will:

• Monitor how their brand, leaders, and topics appear in LLMs.
• Identify which sources shape those answers and whether they stem from owned or earned media.
• Detect sentiment shifts, narrative risks, and misinformation early.
• Guide newsroom content toward what resonates in AI-generated answers.

So every brand now has a silent spokesperson: the algorithm. The LLM Channel Owner makes sure it speaks in your voice.

How cuemarc empowers your LLM Channel OwnerWe give communicators the tools to manage LLM channels just as media monitoring once did for press and online:

Visibility
Track how and where your brand, topics, and executives appear in LLMs and benchmark your visibility against competitors.

Content Performance
Uncover which storylines AI prioritizes, identify topic clusters with potential, and craft content that LLMs pick up.

Reputation Management
Detect watch items, narrative risks and misinformation early, so you can act before reputational damage takes hold.

The channel has changed. The responsibilities haven't.

You’ve managed press.

You’ve managed online.

Now, it’s time to manage LLMs, together.

Because in a world written by machines, we give you the tools to hold the pen.