Whitepaper
"How AI Is Rewriting Brand Narratives And Why Corporate Communications Must Own This Space"
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cuemarc shows how your brand is represented in responses from AI systems like ChatGPT, and Perplexity and gives you the tools to actively shape that representation through targeted initiatives.
According to Gartner, by 2026, around 25% of search queries won’t go through traditional search engines anymore. People will turn to AI-Interfaces instead. If your brand isn’t visible or is shown incorrectly you lose relevance exactly where opinions are being formed.
SEO looks at rankings. Social listening counts mentions. But LLMs go further: they combine content, interpret meaning, and form the story of your brand. This can’t be controlled with keywords or buzzwords. It requires a clear owned and earned media strategy. That’s why we believe: this belongs in the hands of Corporate Communications.
Content that is clear and credible. We help you develop and position exactly that. Strategically aligned, on-brand, and ready for AI.
Yes. LLMs generate answers based on existing content. If you steer your owned and earned media based on our insights, you increase the likelihood that your brand narrative appears correctly in AI-generated responses.
For anyone shaping brand perception, from Corporate Communications, PR to Marketing. Because AI is rapidly becoming the most important channel for information and opinion building.